Isagenix develops Digital E-Commerce Platform

Isagenix, an internationally recognized provider of dietary supplements and personal care products for the fitness community, is on a mission to “create the world’s greatest health and wellness products and business opportunity that together... transform lives both physically and financially” (www.isagenix.com).

While focused on improving customer health and livelihood, the company faced a growing challenge in their digital performance. Previously, Isagenix had developed an in-house eCommerce platform, IsaNet, using .Net and relational database management system, MS-SQL, but was unable to connect disparate systems — such as member, order, and product management — in an agile way. Consequently, Isagenix struggled to deliver a seamless customer experience that could compete with online wellness retailers in the digital age. The company now required a solution that would unify their digital presence, engaging consumers while being easy-to-manage for their internal team.

The Challenge

Recognizing the demand for a platform that supports business internalization, enables effective product and order management, and provides the framework for added function, Isagenix sought to replace IsaNet with enterprise omnichannel and content management system, SAP Hybris.

The company also recently implemented Salesforce Service and Marketing Cloud products to drive enhanced customer insights, mobility, and team collaboration. Changes to the Salesforce Service and Marketing Cloud tools -- such as member and order data or system notification alerts -- needed to sync in real-time to both IsaNet and SAP Hybris.

Isagenix needed a solution that could integrate systems while ensuring the architecture provided enough flexibility to add new features in an agile way.

The Solution: Digital Transformation of E-Commerce Platform

Harnessing the power of the MuleSoft Anypoint Platform™, Apisero developed reusable System and Procedure APIs that expose system data — such as documentation, order, member, storage, configuration, and genealogy — and provide Isagenix with abstracted processing capabilities for specific business processes.

To ensure continued growth for the eCommerce platform, Apisero created a Software Development Life Cycle (SDLC) and API Deployment Runbook that in-house Developers could reference as a guideline for quick and easy future deployments.

In addition, by leveraging MuleSoft’s three-layer API architecture, the team was able to design real-time data synchronizations between IsaNet, SAP Hybris, and the Salesforce Cloud systems that enable access to business-critical data and reporting functionality.

The Results

By utilizing the foundation and processes developed by the Apisero team, Isagenix built an environment that improves quality control, shortens the overall delivery cycle time, and streamlines development and deployment.

Furthermore, IsaNet, SAP Hybris, Salesforce Service and Salesforce Marketing Clouds are now integrated with hourly configured data synchronizations to populate real-time consumer insights, enabling Isagenix with 360-degree customer views and engaging their online audience.

With improved digital performance and an easy-to-manage integration platform, Isagenix is able to ramp up their internal development team by 5X and anticipates a 100% increase in revenue streams over the coming year.

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Profile:

Challenge:

  • The highest quality customer service requires a digital platform capable of global expansion
  • Isagenix's existing solution included various Microsoft technologies merged together. This resulted in a disjointed platform and an inability for international scaling

Solution:

  • Utilized MuleSoft Anypoint MQ and a 3-layer API approach
  • Developed procedure for API reuse and system APIs
  • Provided business processing capabilities to assist with payment, shipping, commission etc

Benefits:

  • Increased development team from 3 (in house) .Net developers to 15 MuleSoft developers in 3 months
  • Achieved CI/CD
  • Adopted TDD approach system for deployment and development processes

"We chose to partner with Apisero not only because they are experts in the MuleSoft Anypoint platform, but also their expertise was vital in our Digital Transformation journey to ensure our API architecture and C4E implementation followed industry-best practices in areas such as DevOps and Release Management."

- Erl Egestad, Isagenix VP of Architecture
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