Isagenix Develops Digital E-Commerce Platform​
Isagenix, an internationally recognized provider of dietary supplements and personal care products for the fitness community, is on a mission to “create the world’s greatest health and wellness products and business opportunity that together… transform lives both physically and financially” (www.isagenix.com).
Profile:
While focused on improving customer health and livelihood, the company faced a growing challenge in their digital performance. Previously, Isagenix had developed an in-house eCommerce platform, IsaNet, using .Net and relational database management system, MS-SQL, but was unable to connect disparate systems — such as member, order, and product management — in an agile way.
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Consequently, Isagenix struggled to deliver a seamless customer experience that could compete with online wellness retailers in the digital age. The company now required a solution that would unify their digital presence, engaging consumers while being easy-to-manage for their internal team.
The Challenge
Recognizing the demand for a platform that supports business internalization, enables effective product and order management, and provides the framework for added function, Isagenix sought to replace IsaNet with enterprise omnichannel and content management system, SAP Hybris.
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The company also recently implemented Salesforce Service and Marketing Cloud products to drive enhanced customer insights, mobility, and team collaboration. Changes to the Salesforce Service and Marketing Cloud tools — such as member and order data or system notification alerts — needed to sync in real-time to both IsaNet and SAP Hybris.
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Isagenix needed a solution that could integrate systems while ensuring the architecture provided enough flexibility to add new features in an agile way.
The Solution: Digital Transformation of E-Commerce Platform
Recognizing the demand for a platform that supports business internalization, enables effective product and order management, and provides the framework for added function, Isagenix sought to replace IsaNet with enterprise omnichannel and content management system, SAP Hybris.
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The company also recently implemented Salesforce Service and Marketing Cloud products to drive enhanced customer insights, mobility, and team collaboration. Changes to the Salesforce Service and Marketing Cloud tools — such as member and order data or system notification alerts — needed to sync in real-time to both IsaNet and SAP Hybris.
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Isagenix needed a solution that could integrate systems while ensuring the architecture provided enough flexibility to add new features in an agile way.
The Results
By utilizing the foundation and processes developed by the Apisero team, Isagenix built an environment that improves quality control, shortens the overall delivery cycle time, and streamlines development and deployment.
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Furthermore, IsaNet, SAP Hybris, Salesforce Service and Salesforce Marketing Clouds are now integrated with hourly configured data synchronizations to populate real-time consumer insights, enabling Isagenix with 360-degree customer views and engaging their online audience.
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With improved digital performance and an easy-to-manage integration platform, Isagenix is able to ramp up their internal development team by 5X and anticipates a 100% increase in revenue streams over the coming year.
"We chose to partner with Apisero not only because they are experts in the MuleSoft Anypoint platform, but also their expertise was vital in our Digital Transformation journey to ensure our API architecture and C4E implementation followed industry-best practices in areas such as DevOps and Release Management."
Erl Egestad
VP of Architecture - Isagenix
